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The 30-day consultant launch checklist
The twenty stages that decide whether a new consultant is still selling in ninety days, in the order they happen.
Early attrition in direct sales is rarely about the product and almost never about her. It is about the first month: a kit that arrived with no plan attached, a launch party nobody helped her book, a first no that landed before anyone warned her it was coming, and a leader who went quiet somewhere around day twelve because three other things were on fire.
This checklist is the leader's copy, not the consultant's. It runs from the enrollment call to the day thirty decision, in four stages keyed to the kit landing rather than to calendar dates. Work down it once per new consultant and the launches stop depending on how good a week you happened to be having when she signed.
Days 0 to 3: before the kit lands
Days 4 to 10: kit day and the launch
Days 11 to 21: the second wave
Days 22 to 30: the decision point
How to use it
Use one copy per new consultant and keep it open beside the roster rather than filing it away. The stages are keyed to the kit landing, so a shipping delay moves everything by the same number of days rather than breaking the plan. Tell her that on the enrollment call and a late kit stops feeling like a bad omen.
The checklist is deliberately short on product training and long on contact points, because product knowledge is the thing your company already teaches well and consistent contact is the thing that gets skipped in a busy month. If you only manage half the items, keep kit day, the launch party, the first no conversation and the day thirty review. Those four carry most of the retention effect.
Send me the editable copy
Send yourself the editable copy and work down it with the next consultant who enrolls under you.
Questions about this document
Does this checklist work for any compensation plan?
The sequence does, because the first thirty days look similar across plans: enroll, launch, first orders, first title. The volume numbers you write into it come from your own plan, so keep the plan document beside you the first time through.
What if the starter kit arrives late?
Move the launch date rather than abandoning the checklist. Every stage is keyed to the kit landing, not to a calendar date, so a late shipment shifts the whole sequence by the same number of days. Warn her about the possibility on the enrollment call.
Should I send this to my consultants?
It is written for the leader, so give it to a consultant only once she starts building her own team. Handed over too early it reads like a list of things she is being measured against, which is not the effect you want in week one.
Run the launch, then watch what comes after it
The checklist carries a new consultant through kit day, her launch party, the first no and the day thirty review. What decides whether she is still selling in month four is whether anyone spots the week her orders stop. A demo shows the board that flags exactly that, with her enrollment date and her qualifying volume already on the line beside her name.